AdScan

Independent Ads Waste Audit

Independent audit + fix plan

Your Google Ads Are Bleeding Cash.

Find the wasted spend killing your plumbing or HVAC leads in 10 minutes. Google Ads, LSA & Meta. No account access needed.

Free Scaninstant, no account access
$147one-time full audit
14 daysimplementation check
30 daysclarity guarantee
Quick Estimate

How much could you be wasting?

Rough estimate. Your actual diagnosis uses the data you provide.

US$5.000

Month

US$900–1.900

Year

US$10.800–22.800

Per day wasted

US$30–63

in wasted spend daily

How It Works

Click the cards to see a sample. No black boxes.

1

Free scan

Health score, waste estimate, and top 3 risks in your account.

See sample ↓
Health Score42/100
Waste$540–$1,140/mo
Issues3 risks
2

Premium $147

Executive report, technical report, and correction documents.

See deliverables ↓
Executivefor the owner
Technicalfor implementation
Brieffor agency/team
3

Guided fix

You get what to send your agency or a step-by-step to do it yourself.

See example ↓
TaskReview tracking
Check-in14 days
Next30 days
4

Monthly FixOps

14-day check and 30-day close. Ongoing accountability.

See cycle ↓
Day 14Real Check-in
Day 30Final ROI
NextNew Plan

Two paths, one solution

Adapts to who manages your ads.

I have an agency or freelancer

You get an Agency Correction Brief — ready-to-send messages, priorities, and a checklist to hold your agency accountable.

I manage it myself or have an in-house team

You get a Simple Fix Plan — what to fix first, in what order, and what to skip for now.

The guarantee

3 actionable fixes found or full refund.

No fine print

If the report doesn't identify at least 3 actionable problems based on the data you provide, we refund $147 within 30 days.

Waste estimates are projections. Actual results depend on implementation, budget, market, offer quality, and the data provided.

Where the numbers come from

Full transparency on methodology.

How we estimate waste

Waste percentages (18%–42% depending on sector) are based on average Google Ads account audits in English-speaking markets (US, AU, CA, UK). Sources include WordStream public reports, Google benchmark data, and audited account analyses. AdScan uses these as a starting point — your actual diagnosis adjusts based on the data you provide.

Why the score ranges from 15 to 97

No account is perfect (97 is the real ceiling) and no account is completely broken (15 is the floor). The score penalizes weak tracking, missing negative lists, uncontrolled broad match, unconfigured Performance Max, and CPL above sector benchmark. Weak tracking weighs more because it compromises all automated optimization.

What audits typically find

Based on account patterns from plumbing & HVAC companies audited during beta

Plumbing · Dallas, TX · $4K/month budget
💧
$1,100–$1,800
/month in estimated waste
Broad match without negative keywords — irrelevant terms consuming 38% of budget
CPL dropped from $145 to $89 after 30-day correction cycle
HVAC · Phoenix, AZ · $3.5K/month budget
🌬️
$800–$1,300
/month in estimated waste
Broken conversion tracking — 60% of conversions not being measured
ROAS increased 2.4x after tracking was fixed
Emergency Plumbing · Atlanta, GA · $2.8K/month budget
$600–$950
/month in estimated waste
Brand mixed with non-brand — emergency budget paying for branded clicks
Cost per emergency lead dropped 31% in 3 weeks
Guided Scan

Fill in, download checklist, or paste agency responses

Business

Basic data to personalize the scan.

Your data stays in your browser. We never store your account info.

Key Metrics

Without minimum numbers, there's no real diagnosis.

Cost Per Lead — what you pay per contact or call generated

Campaign structure

Broad match = Google shows your ad for loosely related searches

Keywords that block your ad from irrelevant searches

Performance Max = Google's automated campaign type

Tracking

Final context

Missing required data

Generating scan

AdScan is turning your answers into a score, waste estimate, and partial plan.

📩 Where should we send the report if you upgrade later?

No spam. Only used to send your report if you purchase.

▸ Validating minimum data...
▸ Estimating waste using sector benchmarks...
▸ Identifying campaign risks...
▸ Preparing free scan in premium format...
▸ Finalizing recommendation...
Free Scan

Partial account diagnosis

Scan not yet unlocked

Fill in the minimum data in the scan to unlock the preview.

Plans

One Audit Costs Less Than One Bad Week

Want both? Buy Premium now and add monthly FixOps later — no contract required. Or start with the full package and skip the double decision.
Free

Scan Preview

US$0
  • Partial health score
  • Waste estimate
  • Top 3 risks
  • Free PDF with premium design
  • CTA for full report
Monthly

FixOps

US$205/mo
  • Everything in Premium Audit
  • 30-day closing report — were the fixes actually done?
  • Monthly re-audit — new baseline every 30 days
  • Regression alerts — if a fixed risk comes back, you know
  • Cancel anytime — no contract

Premium sample

See exactly what you get before paying.

adscan02 — premium_audit_report.pdf
Health Score
42/100
Estimated waste
$540–$1,140/mo
⚠ HIGH PRIORITY — Tracking
✓ Scan generated
Plan: Premium
3 documents included
📋
Executive Report
owner language · diagnosis + next steps
🔒
⚙️
Technical Report
what to fix · in what order · how to validate
🔒
📨
Agency Correction Brief
ready-to-send message + 14-day checklist + 30-day plan
🔒
Premium Delivery

Your full package is ready

3 PDFs included with Premium

Three separate documents ready to use — each with a distinct purpose.

Ready-to-send message

Copy and send to your agency, freelancer, or in-house team.

Technical correction summary

Based on the generated scan.

Monthly FixOps

30-Day Cycle — 2 steps

Paste agency responses, generate reports, and see what changed. No login required.

1
Day 14
Paste responses and generate report

Paste agency responses. AdScan analyzes and generates a progress report with CPL comparison.

1. Has form tracking been validated in production? 2. Has the negative keyword list been reviewed in the last 14 days? 3. Are brand campaigns separated from acquisition campaigns? 4. What is the current CPL for this fortnight? 5. How many leads were generated in the last 14 days?
2
Day 30
Close cycle and generate final report

Copy the closing questions, send to your agency, paste the responses, and generate the final monthly report.

Clean comparison

AdScan vs. paid market alternatives

Compared against the paid alternatives business owners actually consider when their ad account needs fixing.

Criteria
⚡ AdScan
PPC Consultant
Local Agency
Monthly SaaS Tool
Needs account access?
No — uses data you provide
Usually yes
Yes, full access
Usually yes
Upfront cost
US$147 one-time
US$500–US$2,000+
Setup + monthly contract
US$129–US$499+/mo
Time to diagnosis
Preview in minutes
3–10 business days
2–4 weeks
Immediate, but requires operating the tool
Implementation plan
Yes: technical + executive
Depends
Depends on contract
Insights, not guided execution
Document for agency/team
Included: ready brief/plan
Rarely included
Not applicable
Not the focus
Minimum contract
No
No, but varies
3–6 months common
Monthly/annual
14/30-day follow-up
Optional FixOps
Paid separately
Within retainer
You track it yourself
Best for
Owner who wants clarity + action
Account needing a dedicated specialist
Business that wants to outsource everything
Team that already knows how to run PPC

Quick FAQ

Why not just use a free tool?

Free tools usually show a score and basic metrics. AdScan delivers correction documents, a technical plan, an agency brief, and a follow-up checklist.

Why not just hire an agency directly?

An agency can be useful, but usually requires a contract. AdScan works as an independent audit before spending more — or to hold whoever's managing your account accountable.